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New eMarketer Estimates Show Pay TV Audience Edging Lower

Subscribers stack OTT services, shave the cord

New York, NY (January 17, 2016) — One in five US adults will not watch traditional pay TV programming in 2017, according to eMarketer’s new estimates. The total number of households subscribing to cable, satellite, or telco TV packages will inch down 0.7% to 98.7 million. And that figure will continue to decline in tiny increments.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on January 17, 2017.