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Nearly Half of France’s Internet Users Tune to OTT Video

Paid subscription uptake rising as streaming video use becomes commonplace

London, UK (May 16, 2017) — Over-the-top (OTT) video service usage has made steady progress in becoming a mainstream activity in France. This year, nearly half of the country’s internet users (49.7%) and 38.7% of the overall population will access streaming video services at least once a month, according to eMarketer’s most recent forecast of digital video usage in France.

Unsurprisingly, like for most newer digital behaviors, France’s OTT video audience will be relatively young. More than half (55.4%) will be under the age of 35, with viewers ages 18 to 34 the largest segment, representing 37.2% of users. Conversely, seniors ages 65 and older, a cohort still largely wedded to live broadcast TV, will make up just 5.0% of France’s OTT video viewers this year.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on May 16, 2017.