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Mobile Takes Majority Share of UK Time with Digital Media

Next year, more than half of all media time in the UK will be spent with digital devices

London, UK (November 9, 2016) — In 2016, for the first time, adults in the UK will spend more time with their mobile devices than with desktop and laptop computers, eMarketer projects. This year, mobile time—which includes nonvoice time with tablets and mobile phones—will account for more than a quarter of daily media time for the average adult, at 2 hours and 29 minutes, representing an 11.8% rise over last year.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on November 9, 2016.