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Mobile Is Driving UK Ad Spend Growth

Mobile overtakes TV and desktop spending in 2016

London, UK (March 10, 2016) — Mobile ad spending in the UK continues to show strong growth and is expected to rise 35.0% this year to £4.58 billion ($7 billion), accounting for 27.0% of UK total media ad spend. That’s a higher figure than eMarketer forecast last year and marks the first time that that mobile has overtaken TV ad spending in the country.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on March 10, 2016.