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Mcommerce Moving Closer to Mainstream in Germany

Mobile proximity payment adoption also creeping up

London, UK (May 4, 2017) — Buying online with a mobile device and using a phone to pay for goods and services at the point of sale (POS) have been slow to catch on in Germany, where cash remains king for most forms of purchasing. But both are growing as consumers acclimatize to digital buying and payment options.

Despite digital shopper penetration akin to the US and UK, rates of mobile commerce in Germany have lagged in relation to those countries. eMarketer predicts 29.1 million mobile device users in Germany ages 14 and older will make at least one purchase via those devices this year, up nearly 15% from 2016. But that tally will represent just 60.0% of Germany’s mobile device users, compared with rates of 80.4% in the US and 76.4% in the UK.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on May 4, 2017.