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March 8, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data was featured in the past week or so:

The New York Times – In the Age of the Smartphone, Ads Go Mobile
Online advertising is not intended for mere mortals to understand. It is not really a collection of advertisements, but more like dozens of algorithms that are woven together by even more complex algorithms with the goal of figuring out what we, as Web surfers, like, don’t like or might like in the future — and where and when and with whom. Read more.

The Wall Street Journal – Go Ahead, Look Inside Pandora’s Box
Good news is bad news is good news for Pandora Media investors. Shares in the Internet “radio” service were slammed Wednesday, falling more than 20%, after it reported that revenue missed expectations in its latest quarter and that it would likely report yet another loss for the fiscal year ending January 2013. Read more.

The Wall Street Journal – Apple Tries to Keep Edge With New iPad
Apple Inc. unveiled an updated iPad tablet with a sharper display and faster communications, as it strives to stay ahead of competitors and prove the devices can trump personal computers. Read more.

Financial Times – Advertising: Banners Set to Become ‘Smart and Sexier’
Website display advertisements are so pervasive that many industry commentators believe they have lost their effectiveness. Read more.

Financial Times – Apple’s High-Definition iPad Unveiled
Apple has launched a third version of its iPad at a special event in San Francisco, with a new high-definition display being the main improvement. Read more.

Advertising Age – Twitter Plots Big Changes to Brand Pages
Big changes are coming to Twitter’s “brand pages,” the landing pages it offers to some marketers that also spend ad dollars on the network. Read more.

Bloomberg – Yahoo Said to Consider Job Cuts as CEO Aims for Turnaround
Yahoo! Inc. is considering making significant cuts to its staff, a person familiar with the matter said, as Chief Executive Officer Scott Thompson overhauls the Web portal’s business to cope with market-share losses. Read more.

The Motley Fool – Why Is a Credible Threat to Google
Just when you think you’re safe, that’s when the competition swoops in and proves otherwise. This could be the fate awaiting Google. An alarming 97% of the search giant’s $37.9 billion in revenue last year came from advertising. Google relies on healthy ad sales to stay in business — a livelihood that could threaten. Read more.

CNN – Apple’s New iPad to Hit Stores March 16
Apple on Wednesday unveiled a new iPad, the third iteration of its best-selling tablet. The gadget will land in stores on March 16, with its entry-level price remaining the same as the current model: $499 for a version with 16 GB of storage. Read more.

Variety – Funny or Die Sees Coin in iPad Spinoff
After five years of distributing its comedy for free online, Funny or Die is launching an iPad app to get paid. Read more.

Posted on March 12, 2012.