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March 30, 2012: eMarketer in the News


Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The Atlantic – Even Old Media Institutions Are Acting Like New Media
60 Minutes has online games. The Wall Street Journal and The Times produce hours of video per day. Legacy publications have embraced social media. Read more.

Advertising Age – Millennial Media’s Market Cap Exceeds Mobile-Ad Market
On Millennial Media’s first day of trading, its market cap far exceeded the amount advertisers will spend on the entire U.S. mobile banner-ad market this year — a reflection of the growth potential of advertising on smartphones and other mobile devices. Read more.

USA Today – FTC Urges Laws to Protect Consumers’ Privacy
The U.S. Federal Trade Commission called on Congress to enact laws to protect individuals’ online privacy and pressed companies to speed self-regulation, stepping up its drive to give Internet users more control over their personal data. Read more.

Crain’s New York – Ad Firms Tie Into Online Games
Anyone who has ever finger–painted a puppy on an iPhone—and then hoped that other people can figure out what it is—may wonder just what the appeal is of the popular mobile game Draw Something. The easier question to answer might be why game giant Zynga recently paid $200 million for OMGPOP, the Manhattan-based developer that created the game. Read more.

Forbes – Teen Apparel Retailers Enjoy E-Commerce Boom
Apparel and accessories businesses are seeing faster growth than any other e-commerce product segment. According to a recent report by eMarketer, the apparel and accessories category grew by nearly 22% in 2011, well ahead of early-adopter favorites such as books, music and video. Read more.

Forbes – What is Brazil’s Most Promising Sector?
Brazil already represents the largest ecommerce market in Latin America. Brazil’s online population, 78 mi, is larger than the total population of Spain, France or UK. E-commerce has been skyrocketing in Brazil, average growth of 32,5% in the last two years and expected 26% growth in 2012. Read more.

Adweek – Disney Gets Its Game Face On
When Disney acquired kid-centric virtual world Club Penguin in 2007 and social gaming company Playdom in 2010, many industry experts expected the company to use its intellectual property to grow those businesses. That hasn’t necessarily been the case. Read more.

Bloomberg – FTC Calls for Laws to Boost Consumer Privacy Protections
The U.S. Federal Trade Commission called on Congress to enact laws to protect individuals’ online privacy and pressed companies to speed self-regulation, stepping up its drive to give Internet users more control over their personal data. Read more.

Bloomberg Businessweek – Millennial Media Gain May Spur Mobile-Technology IPOs
Millennial Media Inc. (MM), a seller of advertising space on mobile devices, almost doubled in its first day of trading, a sign investors have a growing appetite for providers of mobile services. Read more.

Mashable – Tablets Are a Dream Come True for Retailers
Since tablets have burst into the ecommerce space in the last few years, they’ve drastically altered the online shopping experience. Read more.

Posted on April 2, 2012.