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March 23, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

MSNBC – eMarketer Announces New Partnership With Digitas
Citing a commitment to ensure its employees have direct access to data and analysis on the latest marketing trends, global integrated brand agency Digitas has announced a partnership with eMarketer to provide over 3,000 Digitas employees worldwide the latest insights on digital marketing, media and commerce. Read more.

USA Today – First Public Tweet Sent Six Years Ago Today
On the March 21, 2006, Jack Dorsey sent the first public tweet into the world (“just setting up my twttr”). Can you believe that was six years ago today? Read more.

The Economist – Newspaper Advertising: Getting Worse
IN THE Pew Research Centre’s annual “State of the News Media” report, which came out yesterday, there is an intriguing statistic: last year, American newspapers lost $10 of print advertising revenue for every $1 they gained in online ad revenue. The year before, the ratio was just $7 to $1. Read more.

Forbes – How Tech Firms Steal All the Ad Dollars From News Media
Much of the coverage of a new report on the state of news media released today by Pew Research Center’s Project for Excellence in Journalism focused on the surprisingly small amount of traffic directed to news sites by social services such as Facebook and Twitter. News sites get only 9% of their traffic from social networks, while they still get 32% of traffic from search engines such as Google and 36% from visits to their own sites. Read more.

Forbes – Social Selling Is Neither; Try Having Actual Conversations
Google the phrase “B2B social selling” and you’ll get more than seven million hits, most of them singing the praises of Sales 2.0, a world where nurturing connected customers leads to buying without all the mess of actual selling. Read more.

Advertising Age – Beware of Tech Partners Trying to Exploit a Niche in the Online Market
There’s a Taoist saying: “Be as careful at the end as at the beginning.” These are wise words for digital-marketing companies right now. While we’re not at the end of the migration of brand budgets to a mostly online presence, we are at an inflection point. Read more.

Reuters – eMarketer Announces New Partnership With Digitas
Citing a commitment to ensure its employees have direct access to data
and analysis on the latest marketing trends, global integrated brand
agency Digitas has announced a partnership with eMarketer to provide over 3,000 Digitas employees worldwide the latest insights on digital
marketing, media and commerce. Read more.

Bloomberg – Facebook Mimics Apple by Spending Less on R&D Than Rivals
Facebook Inc. (FB) spends a smaller percentage of revenue on engineering than other Internet companies, mimicking Apple (AAPL) Inc.’s strategy of keeping costs low by relying on outside developers for research and development. Read more.

Bloomberg Businessweek – Google Said to Rethink Wallet Strategy Amid Slow Adoption
Google Inc. (GOOG) is weighing changes aimed at improving its Google Wallet mobile-payment system following slow adoption and the departure of two key managers, according to people with knowledge of the project. Read more.

Adweek – Will the Kindle Fire Be an iPad Killer?
When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating the tablet game—according to eMarketer, 83 percent of tablet owners have an iPad—does the Fire really have a chance? And what does that mean for publishers? Read more.

Adweek – MPA Conference Shows Tablets Dominating, Publishers Adapting
There’s no doubt about it: tablets are taking over. Eleven percent of the total U.S. population used iPads and various other tablet devices last year. By 2014, that percentage is estimated to rise to 27.7 percent—more than one quarter of the total population, or about 89.5 million people. Read more.

eMarketer – eMarketer and IAB México Announce Agreement to Boost Knowledge of Interactive Marketing in Mexico
IAB México has agreed to endorse eMarketer as the authoritative business information resource on digital marketing, media and commerce in Mexico. Read more.

IAB Mexico – Alianza Entre eMarketer e IAB México Incrementará la Inteligencia Digital
IAB México firmó una alianza con eMarketer que acercará a la industria interactiva mexicana con uno de los principales proveedores de inteligencia digital, mejorando la obtención de información clave para la toma de decisiones estratégicas para marcas, agencias y medios. Read more.

Posted on March 23, 2012.