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March 16, 2012: eMarketer in the News


Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The New York Times – New Layer of Content Amid Chaos on YouTube
For a glimpse at the next phase in YouTube’s evolution, look no further than a stray crutch and a $20 birthday cake for Justin Bieber. Those were among the props at a recent taping for MyIsh, a new music channel on YouTube. Filming in the small back room of a Manhattan television office, MyIsh tries to capture the low-budget charm of early MTV, with sets that consist of a few painted pallets and three young hosts who trade unscripted zingers about the day’s pop-culture news. Read more.

Financial Times – Bleak Outlook for US Newspapers
In recent weeks, LinkedIn, the networking website, and the Council of Economic Advisors have reported that the press is “America’s fastest-shrinking industry”, measured by jobs lost; the Newspaper Association of America has shown that advertising sales have halved since 2005 and are now at 1984’s level; and the Pew Research Center has found that for every digital ad dollar they earned, they lost $7 in print ads. Read more.

The Wall Street Journal – Yahoo Sues Facebook Over Patents
Yahoo Inc. (YHOO) has sued Facebook Inc., alleging that the social site has infringed a number of Yahoo’s patents, bringing simmering tensions between the Silicon Valley firms to a head. Read more.

Advertising Age – Yahoo Sues Facebook Over Patents Related to Advertising
Lawyers for Yahoo, in a complaint filed today in federal court in San Jose, Calif., seek a court order barring Facebook from infringing 10 patents and awarding it triple damages. The patents cover website functions that include advertising, privacy protection and messaging, according to the complaint. Read more.

Adweek – The Truth About Hispanic Consumers
It’s a simple statistic that illustrates a great deal about the influence of Hispanics on American culture. In the 2010 U.S. Census, one in six Americans identified themselves as Hispanic, making it the fastest growing ethnic segment in the country. That’s 50 million people. Read more.

CNN – Why Path Is Holding Out on Ads for Now
Path, an app billed as the social network for close friends and family, announced a bevy of new features last week, including an integration with a Nike app for runners and music recognition software. But one thing isn’t changing: the network will remain closed to advertisers. Read more.

Bloomberg – Apple Said to Be Subpoenaed by U.S. About Google Mobile
The U.S. Federal Trade Commission subpoenaed Apple Inc. (AAPL) as part of its antitrust probe of Google Inc., seeking information on how the computer maker incorporates the search engine on the iPhone and iPad, two people familiar with the matter said. Read more.

Bloomberg – Bayer, Apple, News Corp., Allergan: Intellectual Property
India’s government for the first time will allow a generic-drug maker to produce and sell cheaper copies of a patented cancer medicine, a decision that pressures brand-name manufacturers to lower prices. Read more.

Bloomberg – Yahoo! Sues Facebook Over Patents Related to Advertising
Facebook Inc. (FB) was accused in a lawsuit by Yahoo! Inc. (YHOO) of infringing patents covering functions critical to websites, including Internet advertising, information sharing and privacy. Read more.

The Guardian – Yahoo Files Lawsuit Against Facebook
Yahoo is filing a lawsuit against Facebook claiming infringement of patents covering advertising, privacy controls and social networking, following through on a threat it made last month. Read more.

TechCrunch – Facebook Display Ads On Third-Party Sites? It’s Already Doing It For Facebook.com (On Google’s Network)
There has been some speculation about when Facebook might launch an advertising network to run on sites apart from its own, using its trove of data on what its 845 million users like and share. Read more.

Posted on March 16, 2012.