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Instagram Audience in France Still Growing

Nearly 20% of internet users will access the social network in 2017

London, UK (May 23, 2017) — Nearly seven years after its launch, Instagram has yet to completely catch on with internet users in France. But adoption has been growing by double digits annually and will continue to do so for the next few years.

According to eMarketer’s most recent estimates of Instagram adoption in France, nearly one-fifth (19.8%) of the country’s internet users, or 10.4 million people, will access the social network regularly in 2017. By comparison, more than half (51.8%) will use Facebook at least monthly this year—a user penetration rate more than double Instagram’s.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on May 23, 2017.