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February 10, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The New York Times – Print News Media Go Live With Video Programming
The newest addition to the newsroom of Politico makes a statement about the news Web site’s priorities. It’s a stage set with lights, microphones, an anchor desk and five high-definition cameras so that reporters and editors can produce hours of live programming for Internet viewers. Read more.

The New York Times – After a Year, Tablet Daily Is a Struggle
One year ago Rupert Murdoch took the stage at the Guggenheim Museum and with much fanfare introduced a News Corporation publication that, in the words of the Apple executive Eddy Cue, would “redefine the news.” Read more.

The New York Times – Facebook’s Mobility Challenge
Lots of people love their cellphones. Facebook, so far, is not a big fan.Amid the jaw-dropping financial figures the company revealed last week when it filed for a public offering was an interesting admission. Although more than half of its 845 million members log into Facebook on a mobile device, the company has not yet found a way to make real money from that use. Read more.

Financial Times – Facebook Looks to Make Mobile Click
When Facebook starts offering marketers the chance to highlight their messages in smartphone apps and other mobile devices in the run-up to its initial public offering, it will begin to tackle a problem that has flummoxed more established tech companies: how to make sure ad revenue is not lost as use of their services shifts to smaller screens. Read more.

MSNBC – eMarketer Strikes Enterprise-Wide Deal With Omnicom Media Group
eMarketer today unveiled a new corporate agreement that provides all US employees at Omnicom Media Group with eMarketer’s insights on digital marketing, media and commerce. Read more.

Bloomberg – Google Privacy Changes Must Be Stopped, Argues Lawsuit Seeking FTC Action
Google Inc. (GOOG)’s planned changes to its privacy policy violate a consent order signed with the U.S. Federal Trade Commission last year and should be blocked, a Washington advocacy group said in a lawsuit. Read more.

Bloomberg – Twitter to Hire Google Asia Advertising Executive Shailesh Rao
Twitter Inc. said it plans to hire Shailesh Rao, who had been leading Google Inc. (GOOG)’s display- advertising sales in Asia. Read more.

CNN Money – How Google Ads Reinvented the Sales Call
Companies diving into mobile advertising have found success getting consumers to do something unusual with their smartphones: make calls. Read more.

USA Today – Facebook Eyes China for Growth
Facebook, whose membership is fast approaching a billion, is pondering its next big frontier — China. Read more.

Los Angeles Times – Watchdog Sues FTC over New Google Privacy Policy
A consumer watchdog has escalated its efforts to block Google from rolling out a controversial new privacy policy that would allow the Internet search giant to harvest more information about its users. Read more.

Posted on February 13, 2012.    

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