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eMarketer: Worldwide Ecommerce Sales to Increase Nearly 20% in 2014

Asia-Pacific grows fast, while North America and Western Europe remain consistently strong

NEW YORK, NY and LONDON, UK (July 23, 2014) — Business-to-consumer (B2C) ecommerce sales worldwide will reach $1.471 trillion in 2014, according to new figures from eMarketer, increasing nearly 20% over 2013. As internet usage continues to mature across the world, ecommerce growth will slow over time, settling around 10% by the end of our forecast period. However, with sales reaching $2.356 trillion in 2018, a 10% growth rate still represents more than $200 billion new dollars that year.

eMarketer’s definition for B2C ecommerce sales includes all products and services ordered or booked via the internet on any device, including leisure and unmanaged business travel.

On a regional basis, North America—which includes only the US and Canada—will remain the leading region in B2C ecommerce sales share in 2014, accounting for around one-third of the dollars spent on digital purchases worldwide. Previously, eMarketer forecast that Asia-Pacific would surpass North America in market share this year, but full-year data from 2013 as well as Q1 2014 data showed China’s B2C ecommerce growth slowing faster than expected due to the market maturing. With China accounting for a significant portion of ecommerce sales in Asia-Pacific, this affected our estimates materially.

Read the full press release on eMarketer’s 2014 worldwide e-commerce sales forecast.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on July 23, 2014.