eMarketer Webinar: Video Advertising
Engagement—Trends for Marketers

To listen and watch playback of the webinar, Video Advertising Engagement—Trends for Marketers, click here. You can view the PowerPoint deck below.

Key takeaways include:

• What are the primary metrics for measuring video engagement?
• What kind of targeting can be done with video?
• How do consumer control, viral ads and social media work together to enhance video engagement?
• How can sponsored video content create engagement?

About David Hallerman

David Hallerman is eMarketer’s expert in US online advertising and marketing, covering online video advertising, search marketing, internet ad targeting, email marketing and ad spending across media. He is frequently quoted in top business publications and broadcast programs.

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