NEWSROOM eMarketer's latest news, announcements, and media resources.

eMarketer Webinar: Social Media Marketing for Verticals—What Works for Key Industries

Marketers across industries are increasingly using social media to connect with their customers and prospects. But each vertical has different goals and faces different challenges.

Please join us for this free webinar featuring eMarketer analysts Victoria Petrock and Krista Garcia as they discuss social media strategies and tactics used in the automotive, travel, retail, pharma and financial services sectors.


Speakers: Victoria Petrock and Krista Garcia, eMarketer Analysts

What: Social Media Marketing for Verticals—What Works for Key Industries

When: Thursday, July 19, 2012, 1 pm ET

The webinar will address these key questions:

  • How are marketers in travel, automotive, pharma, financial services and retail using social media to achieve specific goals, and why?
  • How can marketers in regulated industries get the most out of social media marketing?
  • What can marketers in different verticals learn from each other’s strategies to increase engagement, build loyalty and convert sales?

About the Analysts

Victoria Petrock is eMarketer’s lead analyst responsible for coverage of vertical industries, including healthcare, automotive, financial services and travel. Her reports provide detailed industry-specific analysis and insight into all facets of digital marketing.

Krista Garcia researches and writes on topics including ecommerce, food and beverage and consumer products for eMarketer. Her focus is how brands and retailers can increase sales using a variety of digital marketing tactics.

Sponsored by Vitrue.

Posted on June 28, 2012.