NEWSROOM eMarketer's latest news, announcements, and media resources.

eMarketer Webinar: What Retailers Need to Know About Online Holiday Shopping Behavior

To listen and watch playback of the webinar, What Retailers Need to Know About Online Holiday Shopping Behavior, click here. You can view the PowerPoint deck below.

View more presentations from eMarketer.

The webinar will address these key questions:

  • What is the outlook for the 2011 online holiday shopping season?
  • How will budget-minded consumers shop online to find the best deals?
  • What effect will mobile and social have on holiday shopping?
  • What can marketers still do to ensure a successful holiday season?

About Jeffrey Grau

Jeffrey Grau covers retail ecommerce in North America for eMarketer. In addition to building ecommerce forecasting models for these markets, he writes on topics such as multichannel retailing, online holiday shopping, social commerce and mobile commerce. Jeffrey is quoted frequently in the press and is in demand as a speaker at digital and industry conferences.

Sponsored by IBM.

Posted on September 8, 2011.