Wednesday, September 8, 2010
eMarketer Webinar: The Keys to Online Display Advertising
Speaker: David Hallerman, eMarketer Senior Analyst
To listen and watch playback of the Webinar, click here. You can view the PowerPoint deck below.
While search advertising makes up the bulk of the online advertising market, its share is set to decline over the next four years as display advertising spending surges. According to eMarketer, the US display advertising market is set to grow 12.9% to $8.56 billion this year, up from $7.6 billion in 2009. By 2014, display spending is expected to reach $14.71 billion and take an estimated 40.5% share of the overall online ad market, up from 34.1% this year.
In this session, you’ll find out:
Sponsored by AdReady.