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eMarketer Webinar: The Keys to Online Display Advertising

Speaker: David Hallerman, eMarketer Senior Analyst

To listen and watch playback of the Webinar, click here. You can view the PowerPoint deck below.

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While search advertising makes up the bulk of the online advertising market, its share is set to decline over the next four years as display advertising spending surges. According to eMarketer, the US display advertising market is set to grow 12.9% to $8.56 billion this year, up from $7.6 billion in 2009. By 2014, display spending is expected to reach $14.71 billion and take an estimated 40.5% share of the overall online ad market, up from 34.1% this year.

In this session, you’ll find out:

  • The growth trends for display advertising—and what they mean
  • How display works with search and offline campaigns—and makes the parts bigger than the whole
  • Pros and cons of different display creative options—and why banners, rich media and video fulfill different functions
  • How online display ads help support brand marketing goals—and why it isn’t simple
  • How audiences react to display ads—and how their behavior sometimes contradicts what they say
  • Ad targeting, the privacy debate and related issues—and why they matter
  • Sponsored by AdReady.

    Posted on September 8, 2010.