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eMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media

To listen and watch playback of the webinar, How & Why B2B Marketers Are Turning to Social Media, click here. You can view the PowerPoint deck below.

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This webinar will address these key questions:

  • How can leveraging social media help B2B companies?
  • What sites, tactics and strategies are B2B marketers including in their social media outreach?
  • What can B2B marketers learn from companies such as Intel, Cisco and AT&T about how to effectively use social media?

About Kimberly Maul

Kimberly Maul covers social media marketing for eMarketer. She focuses on how advertisers and marketers leverage social media sites to reach and engage their audiences, on analyzing up-and-coming social networks, and on how B2B marketers are incorporating social media into their efforts.

Sponsored by Eloqua.

Posted on May 18, 2012.