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eMarketer Webinar: Facebook Marketing—Strategies for Turning “Likes” into Loyalty

To listen and watch playback of the webinar, Facebook Marketing—Strategies for Turning “Likes” into Loyalty, click here. You can view the PowerPoint deck below.

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The webinar will address these key questions:

  • How are marketers using their Facebook pages?
  • How do consumers interact with brands on Facebook?
  • What can marketers do to encourage ongoing involvement once a consumer has “liked” a brand or page?
  • How do brands such as Adobe Photoshop, Chef Boyardee, Clarisonic and Discovery use Facebook?

About Debra Aho Williamson

Debra is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. She produces eMarketer’s forecasts for social network advertising spending in the US and worldwide and has written more than two dozen reports delivering key insights covering how marketers, media and consumers are engaging with social media. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.

Sponsored by Vitrue.

Posted on July 29, 2011.