Thursday, March 22, 2012
eMarketer Webinar: Digital Ad Trends—What’s Behind the Spending Boom
To listen and watch playback of the webinar, Digital Ad Trends—What’s Behind the Spending Boom, click here. You can view the PowerPoint deck below.
The webinar will address these key questions:
- Why is video the main source for digital ad gains?
- How do banners and search contribute to overall digital spending increases?
- How will mobile and social advertising develop in the next few years?
- What factors make digital ad spending resilient in the face of larger economic difficulties?
About David Hallerman
David Hallerman is eMarketer’s expert in US online advertising and marketing, covering email marketing, search and display advertising, internet ad targeting, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.
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