Thursday, August 25, 2011
eMarketer Webinar: Buying Display Ad Inventory
To listen and watch playback of the webinar, Buying Display Ad Inventory, click here. You can view the PowerPoint deck below.
What you’ll learn:
- The primary methods and channels for buying display ad inventory (premium direct, ad networks, exchanges, DSPs, RTB) along with an overview of benefits and drawbacks for buyers
- Different approaches to targeting, and how they influence where marketers buy their ad inventory
- The difficulty and necessity of integrating ad inventory purchases across channels
About David Hallerman
David Hallerman is eMarketer’s expert in US online advertising and marketing, covering search and display advertising, internet ad targeting, email marketing, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.
Sponsored by TRUSTe.