Wednesday, November 30, 2011
eMarketer Webinar: B2B Lead Generation—Using Content to Acquire New Customers
To listen and watch playback of the webinar, B2B Lead Generation—Using Content to Acquire New Customers, click here. You can view the PowerPoint deck below.
Key takeaways include:
- How marketers can effectively use content marketing to generate and nurture B2B leads
- Formats and topics best suited for B2B content marketing and factors to consider when crafting a strategy
- Examples of how marketers are using content marketing effectively
About Lauren Fisher
Lauren Fisher covers online marketing and advertising for eMarketer. She writes on topics including search marketing, display advertising, measurement, privacy and B2B.
Sponsored by Marketo.