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eMarketer to Support Festival of Media as Official Research Partner for Global Event

Chairman Geoff Ramsey will lead discussion on mobile and location

NEW YORK AND LONDON (May 8, 2015) – – eMarketer is pleased to announce its official research partnership with the Festival of Media Global, which will take place in Rome from May 10 to May 12, 2015. The event is expected to attract the largest gathering of senior teams from media owners, agencies and brands from around the world.

During the Festival of Media Global, Geoff Ramsey, eMarketer chairman, co-founder and chief innovation officer, will lead a panel covering the evolving landscape in location-based mobile marketing. He’ll converse with Gerry D’Angelo, European media director at Mondeléz International, Ben Jankowski, group head of global media at MasterCard, and Ross Webster, managing director for EMEA at The Weather Channel, to reveal key insights and emerging trends.

“The explosion of mobile devices worldwide means that ‘going online’ is no longer an activity for many consumers—it’s a continuous state,” said Ramsey. “In today’s digital world, marketers have to understand how they can provide value for their customers at the right place and right time with the right message. Our panel discussion with leading marketing experts at these global brands will equip attendees with the information they need to reach these ‘always-on’ consumers.”

“Our partnership with the premier research firm, eMarketer, highlights the importance of using data and insights to understand the changing digital world,” said Danielle Redwood, brand director at Festival of Media. “Together, FOM and eMarketer will offer the ultimate venue for digital marketers looking to get a comprehensive sense of where the digital marketplace globally will go next.”

eMarketer’s research collects quantitative data from thousands of sources – other research and analytics firms, investment banks, academic institutions, government agencies and other sources – as well as qualitative perspectives from marketing experts, media executives, analysts and more. We put that research into context through reports, charts, webinars, research briefs and articles, helping marketers develop a keen grasp of today’s most integral marketing concepts, challenges and solutions.

“We are pleased to be partnering with the Festival of Media for its Global event,” said eMarketer’s Ramsey. “As the world’s definitive media event, this is the perfect platform for eMarketer to showcase our insights to a worldwide audience and to demonstrate our commitment to the global marketing business.”

eMarketer and the Festival of Media’s partnership extends to the FOM events in Singapore and Miami this year as well.

About C Squared

C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. C Squared launched the Festival of Media in Venice in 2007 and the brand now has 4 major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards and the popular media training course, IMM. The company also owns Cream which has now become the world’s largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at: www.csquared.cc

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

For more information:

Americas Contact:
Dan Marcec
PR Director, eMarketer
+1 646-863-8807
dmarcec@emarketer.com

EMEA and APAC Contact:
Denise Duffy
PR Director, eMarketer
+44 (0) 203 574 4937
dduffy@emarketer.com

Posted on May 8, 2015.