Wednesday, February 8, 2012
eMarketer Strikes Enterprise-wide Deal with Omnicom Media Group
eMarketer now provides digital intelligence to Omnicom Media Group employees in the US
NEW YORK, NY (February 8, 2012)—eMarketer today unveiled a new corporate agreement that provides all US employees at Omnicom Media Group with eMarketer’s insights on digital marketing, media and commerce.
The agreement, which gives Omnicom Media Group access to a steady flow of information on online marketing, media spending and consumer usage trends via eMarketer’s corporate subscription service, signifies Omnicom Media Group’s commitment to keeping employees across all departments on the cutting edge of digital marketing.
“Our clients expect everyone within our organization to be fluent on the latest digital trends,” said Scott Hagedorn, Chief Executive Officer at Annalect Group, part of Omnicom Media Group. “eMarketer is how we’re able to deliver on that expectation—it’s exactly the information we need to continue our industry leadership.”
Since finalizing the deal, which took effect on January 1, 2012, eMarketer has seen a surge in demand from Omnicom Media Group employees.
“The uptake from Omnicom Media Group employees has been unbelievable so far,” said eMarketer President Lisa Church. “In just a few weeks, the company’s usage of eMarketer has more than tripled, and they’ve added hundreds of new people who can now access eMarketer intelligence instantly.”
Church added: “It’s so pleasing to do business with a company like Omnicom Media Group, which is responding to the rapid pace of digital change by distributing market intelligence directly to all employees.”
Omnicom Media Group’s OMD was recently named Media Agency of the Year by Advertising Age.
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.