NEWSROOM eMarketer's latest news, announcements, and media resources.

eMarketer and Starcom Worldwide Release Sixth Annual Report on the State of the Global Media Landscape

NEW YORK AND LONDON (November 10, 2016) – eMarketer, in collaboration with Starcom Worldwide, has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide, designed for business executives who require benchmarks to support their decisions for global initiatives. This is the sixth year that eMarketer and SMG have worked together to develop this publication.

“Media usage by channel and by demographic, in key markets around the world, is of concern to thousands of eMarketer clients. We’re pleased to work with Starcom Worldwide to uniquely provide them this invaluable resource as they prepare for 2017,” said eMarketer president Lisa Church.

The report is eMarketer’s largest, most comprehensive snapshot of the current state of media consumption worldwide, covering six major regions—Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe—and 41 countries. In addition, this year’s “GMI Report” contains more than 500 charts collected from over 70 global research sources—which Starcom helped identify and gather for local and core markets worldwide—in addition to benchmarks, analysis and context provided by eMarketer.

“As media consumption via mobile continues to rise globally and we start to see the adoption of internet-connected devices scale, it is crucial that marketers are armed with the right data to make informed business decisions,” said Kelly Kokonas, Global Business Accelerator at Starcom Worldwide.

For each market, media and mobile device penetration rate is available along with demographic breakouts by age, gender and income or socio-economic group. Each year, marketers anticipate the report’s release to include as a core part of their planning processes for each upcoming year.

“eMarketer’s GMI report fills a crucial gap in the market for country-level metrics,” said Will Page, director of economics at Spotify. “It offers a concise and precise summary of the key trends in each country and it’s presented in a format that’s easy to digest and act upon.”

About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research including; forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 250,000 readers globally. In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.

About Starcom Worldwide
Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world’s leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Mediavest | Spark and Optimedia | Blue 449—a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.

For more information:
Douglas Clark
PR Manager, North America
(646) 863-8807
dclark@emarketer.com

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on November 11, 2016.