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eMarketer: Smartphones boosting increased digital time for UK adults

Mobile Ad Spending Increasing

London, UK (April 27, 2016) — The amount of time UK adults spend consuming digital content continues to rise with consumers spending an extra 25 minutes a day on digital devices in 2016 compared to last year, according to eMarketer’s latest forecast. This means that in 2016, UK adults are expected to spend 9 hours and 47 minutes consuming media compared with 9 hours and 26 minutes last year-a 3.7% rise.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on April 29, 2016.