Thursday, April 4, 2013
eMarketer: RTB Ad Spend Continues Robust Growth
NEW YORK, NY (April 19, 2013)—eMarketer estimates real-time bidding display ad spending will grow by 73% this year in the US, to account for nearly one in five digital display ad dollars. Growth rates will moderate in coming years but remain in the double digits as advertisers and publishers alike take advantage of the benefits of programmatic buying.
For more information:
Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com
Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com