Tuesday, April 18, 2017
eMarketer Releases New Programmatic Advertising Estimates
In 2017, programmatic display spending will reach nearly $33 billion
New York, NY (April 18, 2017) — Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isnâ€™t going anywhere.
In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion. By the end of the forecast period, that share will rise to 84.0%, leaving little doubt that buyers and sellers are continuing to invest in automated ad buying.
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