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eMarketer Releases New Addressable TV Ad Spending Estimates

New York, NY (July 12, 2017)

Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable future.  According to eMarketer’s latest forecast, US addressable TV ad expenditures will grow 65.8% to reach $1.26 billion in 2017. eMarketer includes broadcast and cable TV in its TV ad spending forecasts, but excludes digital.

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For more information please contact:

Douglas Clark
PR Director, North America

Posted on July 12, 2017.