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eMarketer to Rapidly Expand UK Coverage

Company adds new researchers, analysts after opening UK subsidiary

NEW YORK, NY (January 11, 2013) — After opening a London subsidiary last year, eMarketer today announced plans for a significant increase in report coverage and original forecasts in 2013 on the UK digital marketplace, in addition to the thousands of charts, comparative estimates, interviews and articles it already publishes on the UK annually.

“We’re adding more dedicated coverage of the UK than ever before to ensure our clients can drive results through a clearer understanding of where all the available data and research—collectively—suggests the UK digital marketplace is heading,” said eMarketer president Lisa Church.

eMarketer collects data on the fast-changing and complex digital marketplace from thousands of sources, before analyzing and putting it all into context for its clients.

The company plans a fourfold increase in UK-focused report output this year to support “hundreds of eMarketer corporate subscription users at top brands, agencies and media companies in the region,” Church added.

As client demand grows, the company has also hired several new team members.

Bill Fisher joined eMarketer in November after working for eight years at Gartner and, before that, five years at Ovum. He’ll focus on topics such as media usage and demographics. eMarketer also hired Ed Owen, who previously covered media and marketing for publications such as Brand Republic. Owen will cover the mobile, retail and direct marketing sectors for eMarketer’s UK subsidiary.

Ludovica Ferme, who previously worked at Akamai, recently joined the eMarketer forecasting team to focus on the UK and European Union. eMarketer has also assigned dedicated researchers to cover the UK market.

The company also recently hired William Benn, who has extensive experience in digital advertising with companies such as Havas Worldwide, and Gary Poolman, formerly of Guardian Group and Crimson Publishing, to focus on UK and EU business development.

The new team members join longtime UK analyst Karin von Abrams to lead eMarketer’s coverage of the country.

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
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Clark Fredricksen
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Posted on January 11, 2013.