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eMarketer: Putting Smart Watch Adoption in Perspective

Data shows relatively low interest in the category as a whole

NEW YORK, NY (June 11, 2015) — The wearable device category has all the ingredients needed to ignite a technology revolution, except one: widespread consumer interest. Awareness of wearable devices is up, industry forecasts for growth are high, but consumers’ interest in buying anything besides a fitness tracker is still low, according to a new eMarketer report, “Wearables: Putting Consumer Interest and Device Adoption into Perspective.”

Read the full press release on our new wearables report.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on June 11, 2015.