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eMarketer Takes Prominent Role at dmexco Event in Germany

eMarketer chairman to lead discussion on key digital media trends

NEW YORK (August 26, 2015) — eMarketer is pleased to announce that its chairman and co-founder, Geoff Ramsey, will speak at this year’s dmexco event, which will take place in Cologne, Germany, on September 16 and 17. The event is expected to attract a large number of senior-level attendees from brands, agencies, media and technology companies from around the globe.

The panel session, titled “The Digitally Distracted Consumer,” will focus on the challenges and complexities facing media buyers and sellers in an increasingly fragmented digital world. Ramsey and MediaCom’s chief digital officer Deirdre McGlashan will discuss the global trends related to media fragmentation, device proliferation, consumer multitasking behavior and, ultimately, how marketers can win the attention of the digitally distracted consumer.

“To say that digitally connected consumers today are distracted is a vast understatement. As you look at the exploding number of media devices, platforms and channels, and then you realize it’s only going to get worse with wearables and the internet of things, it’s clear that media is not just fragmenting—it’s being atomized into a fine mist. In our talk on stage, Deirdre and I will highlight the important numbers, compare trends among various demographic groups and across countries, explore a few myths and provide some strategies that will help brands break through the clutter,” said Ramsey.

In addition to speaking at the conference, eMarketer will have a presence in the exhibition hall, and its team can be located in Hall 7 at Booth A060. Around the event, eMarketer will be launching its annual “Global Media Intelligence Report” in partnership with Starcom MediaVest Group, and booth visitors can hear about the key findings and download a sneak peek of the full report. There will also be a chance to meet with members of the eMarketer sales and marketing teams, take a tour of the product and learn about what’s in store for the upcoming months.

“We are pleased that eMarketer will have such a large presence at this year’s dmexco event—as a speaker, exhibitor and media partner,” said David Iankelevich, eMarketer’s senior vice president of marketing. “As Europe’s leading media event, this is the perfect platform for eMarketer to showcase its insights to a worldwide audience and demonstrate our commitment to the global marketing business.”

eMarketer’s research collects quantitative data from thousands of sources—research and analytics firms, investment banks, academic institutions, government agencies and other sources—as well as qualitative perspectives from marketing experts, media executives, analysts and more. We put that research into context through reports, charts, webinars, research briefs and articles, helping marketers develop a keen grasp of today’s most integral marketing concepts, challenges and solutions.

eMarketer is also supporting dmexco as international media partner of the event.

To book an appointment with a member of the eMarketer team, please visit: https://www.emarketer.com/dmexco15

For more information:

Douglas Clark
PR Manager, North America
+1-646-863-8807
dclark@emarketer.com

Denise Duffy
PR Director, EMEA/APAC
+44-7513-302-482
dduffy@emarketer.com

 

Posted on August 26, 2015.