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eMarketer: North America Holds Tight to World’s Largest Ad Spending Share

Spending in the region will reach nearly $194 billion this year

NEW YORK, NY (September 30, 2014) — Economically speaking, the US and Canada were both characterized by “firming momentum” in early 2014, according to the International Monetary Fund’s “World Economic Outlook.” In 2014, North America will remain the largest single contributor to the global ad economy and represent 35.6% of the worldwide total, eMarketer estimates, as regional spending reaches $193.86 billion. Though faster-growing markets—notably Asia-Pacific and Latin America—are gradually gaining share, between now and 2018 those increases will come chiefly at the cost of Western Europe, while North America’s share will be essentially constant.

Our fifth annual “Global Media Intelligence Report” outlines how media and device usage trends are playing out in North America, along with how those trends are shaping up in regions throughout the world.

Naturally, the US accounts for the vast bulk of ad spending in North America, estimated by eMarketer at 92.9% in 2014. Moreover, we predict that Canada’s share of regional expenditure will fall below 7.0% in 2016 and continue to shrink. One reason is that the US will likely register higher annual growth in ad spending throughout the forecast period—at least 5% in most years, compared with less than 4% in Canada.

Read the full press release on eMarketer’s latest North American ad spending forecast.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on September 30, 2014.