eMarketer in the News: November 30, 2012

The Wall Street Journal – Investors Cool on Foursquare
November 20, 2012: Foursquare is expected to bring in about $2 million in revenue this year, people familiar with the matter said, by selling targeted coupons. That is well behind the pace set by Facebook, which generated $153 million in revenue selling ads in its fourth year, and Twitter, which sold $45 million in ads at the same point in its history, according to research firm eMarketer. Read more.

The Wall Street Journal – ComScore To Include Mobile Traffic in New Measurement
November 29, 2012: This year, for example, Americans will spend about 11.7% of their daily media consumption with mobile devices, but mobile will only make up 0.9% of advertising spending, according to eMarketer. Read more.

Bloomberg Businessweek – Web Advertising to Grow Faster Than Broad Market in 2013
November 20, 2012: Mobile ads, which still make up a smaller part of total spending, may grow 51 percent to $9.7 billion, according to New York-based eMarketer. Read more.

CNBC – Retailers Are Hoping for a Pinterest Holiday
November 19, 2012: This holiday shopping season will mark a turning point for Pinterest. The social scrapbooking platform valued at $1.5 billion isn’t making money itself yet. But it’s been helping retailers connect with customers since it launched a year and a half ago, and now it’s actively trying to help brands cash in. And this all-important shopping season companies are increasingly using it to drive online sales, according to a new study by eMarketer. Read more.

Fast Company – Why Marketers Need to Get Mobile
November 20, 2012: eMarketer estimates that in 2012, U.S. consumers will spend an average 82 minutes per day on their mobile device, which is more than double from 2010. Read more.

CNN – Adam Bain: Twitter’s Adman Delivers
November 27, 2012: With 140 million active users, Twitter has now become a staple for advertisers. It is expected to pull in $288 million in ad revenue this year, according to eMarketer, a 107% jump over 2011, and is now valued at $8 billion. Read more.

Adweek – Real-Time Bidding’s Biggest Buyers
November 26, 2012: eMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms versus direct relationships with publishers will make up 13 percent of U.S. display spending in 2013, the research firm projected. Read more.