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eMarketer in the News: July 6, 2012

Marketwire – eMarketer Announces Upper-Management Shifts
July 3, 2012: Today, eMarketer announced several organizational changes aimed to help the company continue its rapid growth and international expansion. Read more.

The Wall Street Journal – Microsoft’s Web Woes to Wipe Out Profit
July 3, 2012: Google had 74% share of all U.S. Web-search ad revenue in 2011, according to eMarketer, which estimates Google’s share is expected to grow to 77.9% in 2012. The share for Microsoft, including searches it performs for Yahoo was 13.7% in 2011, and is expected to decline to 11.5% this year, eMarketer estimates. Read more.

The Wall Street Journal – Microsoft’s Efforts in Web Search Take Another Blow
July 2, 2012: The noncash charge won’t affect the company’s ongoing business or financial performance, the company said. But it shows Microsoft is having difficulty winning over advertisers from Google, which conducts nearly two-thirds of consumer-Web searches and this year will capture nearly 78% of U.S. search revenue, according to research firm eMarketer. Read more.

The Associated Press – Microsoft Takes $6.2B Hit To Account For Ad Woes
July 2, 2012: Google’s share of the U.S. search advertising market has risen from 74 percent in 2010 to 78 percent this year, according to the research firm eMarketer. Meanwhile, Yahoo’s share U.S. search advertising has fallen from 10 percent in 2010 to less than 5 percent this year while Microsoft’s cut has remained unchanged at 7 percent. Read more.

Forbes – How Facebook is Shaping Your 2012 Travel Decisions
July 6, 2012: eMarketer confirms this trend in travel, as their Social is the New Normal for Travel Marketers report provides charts that validate the deep connection between travel and social. Read more.

Posted on July 13, 2012.