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eMarketer in the News: July 27, 2012

The New York Times – Facebook Efforts on Advertising Face a Day of Judgment
July 22, 2012: “Advertisers need more proof that actual advertising on Facebook offers a return on investment,” said Debra Aho Williamson, an analyst with the market research firm eMarketer. “There is such disagreement over whether Facebook is the next big thing on the Internet or whether it’s going to fail miserably.” Read more.

The New York Times – Small Retailers Open Up Storefronts on Facebook Pages
July 25, 2012: Some consumers do not feel safe buying directly from a Facebook storefront, said Krista Garcia, a social commerce analyst with a market research firm, eMarketer. And business owners should be aware that they do not own their Facebook pages — Facebook does, and it can change the appearance and rules whenever it wants. Read more.

The New York Times – Softer Sales of iPhones Hurt Apple
July 24, 2012: Apple’s share among smartphone users in the United States is expected to reach 31 percent in 2012, up from 30 percent last year, according to eMarketer, a firm that compiles data from technology research firms. Read more.

The New York Times – AOL’s Ad Revenue Up; Armstrong Bullish on Video
July 25, 2012: According to the research company eMarketer, AOL’s share of online ad revenue in the United States declined to 2.8 percent in 2011, down from 3.4 percent in 2010. The total online advertising market is expected to grow to $39.5 billion in 2012 and display advertising to reach $15.3 billion this year. Read more.

The Wall Street Journal – Twitter Embraces Olympics To Train for the Big Time
July 23, 2012: “There’s no way of knowing exactly how much advertisers will spend on Twitter during the Olympics, but there is no doubt they will be jockeying for ad space during some of the key events of the Games, when traffic on Twitter will explode,” eMarketer analyst Debra Aho Williamson said. Read more.

The Wall Street Journal – The Morning Download: Get Outside Your Comfort Zone
July 23, 2012: “There’s no way of knowing exactly how much advertisers will spend on Twitter during the Olympics, but there is no doubt they will be jockeying for ad space during some of the key events of the Games, when traffic on Twitter will explode,” eMarketer analyst Debra Aho Williamson said. Read more.

The Wall Street Journal – Facebook Earnings to Show More Clicks
July 26, 2012: In a report, eMarketer cited surveys and said that while many marketers increased their spending on Facebook last year, this year some marketers “have reduced spending.”

Financial Times – AOL Swings to Profit on Patent Sale
July 25, 2012: AOL still has a long way to go in its revival. Domestic display advertising revenues were flat compared to the same period last year. AOL has steadily lost share in the US online advertising market, according to research firm eMarketer. Read more.

Reuters – AOL Swings to Quarterly Profit on Patent Sale
July 25, 2012: In the U.S., online advertising spending in the second quarter increased almost 24 percent, according to research firm eMarketer. Read more.

Associated Press – Facebook’s Stock Tumbles After 1st Public Quarter
July 26, 2012: “They didn’t break any banks,” said Debra Aho Williamson, an analyst at research firm eMarketer. “They did not come out any better than anybody had expected.” Read more.

Advertising Age – Facebook: 85% of Our Users Are Creating Content
July 27, 2012: I ran Facebook’s 85-15 finding by Debra Aho Williamson, principal analyst-social media at eMarketer, who, because of that broad definition of content creation Facebook is using, called it a “weird stat.” Read more.

Advertising Age – AOL Preps Big Changes to Patch Amidst Sound Q2 Results
July 25, 2012: AOL’s ad-network business continued a trend of successful results with $111 million in revenue, up 19% from $94 million in the same quarter last year. The overall U.S. online display market is expected to grow 24% in 2012, according to eMarketer. Read more.

USA Today – Facebook Posts Loss On One-Time Charges
July 26, 2012: The market for the ads that dot smartphone and tablet screens is expected to soar to $10.8 billion in U.S. sales by 2016, from an estimated $2.6 billion this year, says research firm eMarketer. That’s a tiny slice of the $169.5 billion market for media ad spending in the U.S. Read more.

USA Today – Businesses Use Gaming Principles In Marketing
Saturday July 28, 2012: Kiip and Popchips are using games as a way to personalize mobile advertising and overcome user resistance to ads on their smartphones and tablet computers. The market for mobile ads is expected to explode, soaring from an estimated $2.6 billion this year to $10.8 billion in 2016, according to research firm eMarketer. Read more.

USA Today – Facebook Earnings Due Thursday, After Zynga Loss
July 27, 2012: “There has been talk for a long time about social gaming being a fad, and we may be seeing some of those suspicions come to fruition,” says Paul Verna, gaming analyst for eMarketer. “Zynga had plenty of hit games and a good run, but that’s not happening now.” Read more.

National Public Radio – Facebook Earnings Reflect Slowing Ad Revenue
July 27, 2012: Read more.

Bloomberg – AOL Rises To Highest Value Since 2009 On Quarterly Profit
July 25, 2012: AOL’s U.S. advertising revenue ranks fifth among major competitors behind Google Inc. (GOOG), Yahoo Inc., Facebook Inc. (FB) and Microsoft Corp., according to research firm eMarketer. Read more.

Bloomberg – Facebook Falls After Report Fails To Quell Growth Concern
July 27, 2012: Facebook will have 16.8 percent of the U.S. market this year, after grabbing the top spot from Yahoo! Inc. last year, according to eMarketer. Read more.

Bloomberg – Apple Talked With Twitter About Investment, NYT Says
July 26, 2012: Researchers at eMarketer have said that in 2014 Twitter advertising sales, which account for almost all its revenue, will rise to $540 million from $139.5 million last year. The closely held company doesn’t release sales figures. Read more.

Agence France Presse – AOL Posts Profit In ‘Milestone’ Quarter
July 25, 2012: The research firm eMarketer said AOL’s share of US online ad revenues is declining. The company’s share of online ad revenues in the US declined to 2.8 percent in 2011, down from 3.4 percent in 2010. The group predicts AOL’s share of revenues will fall further to 2.4 percent this year. Read more.

CNN – Google’s Playbook Won’t Work at Yahoo
According to research firm eMarketer, Google will own 78% of the U.S. search ad market by the end of this year. Yahoo’s share will land at 4.5%. By the end of 2014, it’s expected to fall to 3%, according to eMarketer. Read more.

Posted on July 27, 2012.