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eMarketer in the News: July 13, 2012

The Wall Street Journal – HuffPost Prepares for Video Launch
July 10, 2012: While still small in total dollars, video is the fastest growing category of online advertising, growing 42.1% last year and expected to grow 54.7% this year, according to eMarketer. Advertisers’ desire for online video ad slots has generally outstripped supply over the past year, driving up the price of online ads. Read more.

Reuters – Analysis: Microsoft Loss Reflects Web Display Ad World’s Woes
July 8, 2012: “Display isn’t going away, but it’s becoming harder to make money from it,” said David Hallerman of eMarketer, which tracks online advertising. Read more.

The New York Times – News From the Advertising Industry
July 8, 2012: Terry Chabrowe, chief operating officer at eMarketer, New York, was named chief executive, succeeding Geoff Ramsey, who becomes chairman. Sam Alfstad, who had been chairman, becomes vice chairman, a new post. Read more.

Advertising Age – Facebook Starts Automating Home-Page Ad Buying
July 12, 2012: “It helps them because their API partners have been really successful with coming up with ways to deliver targeted advertising on Facebook, and they’ve also created interesting metrics,” said Debra Aho Williamson, principal analyst at eMarketer. “So by offering the ability to buy premium inventory using this infrastructure it just gives advertisers a better feel for what they’re paying and what they’re getting in return.” Read more.

Advertising Age – Ad Age Survey: Marketers Buy Facebook More for Awareness Than Likes or Leads
July 9, 2012: “Brands spent a lot of time and energy in 2011 building up their fan base, and fan acquisition was a top goal for many brands,” said Debra Aho Williamson, principal analyst at eMarketer. “I think what you’re seeing now is an evolution; now we have these fans and we have to figure out what to do with them.” Read more.

Bloomberg – Oracle Buys Involver to Expand in Social-Media Tools
July 10, 2012: “Everything’s becoming more integrated overall, whether it’s customer-relationship management, advertising or analytics,” said Kimberly Maul, an analyst at market researcher eMarketer. “Brands want to be able to do all of that together.” Read more.

Bloomberg Businessweek – Twitter Ads Hit or Miss With Small Business
July 10 , 2012: Twitter’s advertising appeal is also constrained because only 12 percent of U.S. Internet users are on the site, according to eMarketer forecasts. Read more.

Los Angeles Times – Ads Invade Our Screens — and Our Private Lives
July 8, 2012: “Ads that are connected to the people around you are proving effective,” says Debra Aho Williamson, principal analyst at the research firm eMarketer. “But it’s not new to say that the things our friends like we are more likely to be interested in. Knowing that your friend is interested in something does have an effect on you.” Read more.

Agence France Presse – Facebook und Yahoo legen Patentstreit bei
July 8, 2012: Der Internetpionier Yahoo schwächelt bereits seit Jahren. Während der Anteil des Konzerns am Umsatz der Online-Werbung in den USA nach Angaben des Marktforschungsunternehmens eMarketer 2009 noch bei 15,7 Prozent lag, betrug er 2011 nur noch 9,5 Prozent. Read more.

Posted on July 13, 2012.