Friday, January 4, 2013
eMarketer in the News: January 4, 2013
The Wall Street Journal – Google Dodges Antitrust Hit
January 3, 2013 – Google handles more than two thirds of all Web searches in the U.S. and has captured around 75% of the lucrative search-advertising market, according to eMarketer and other research firms. Read more.
Financial Times – Kilar Quits as Hulu Chief Executive
January 4, 2013 – His departure comes at a pivotal point for the nascent online video sector. The US online video advertising market grew more than 46 per cent to $2.93bn last year, according to eMarketer, a research firm. Read more.
Advertising Age – FTC: Google Pushing Its Own Products in Search Results Is Fair Game
January 3, 2013 – Google grabbed almost 75% of the $17.58 billion U.S. search ad market in 2011, according to eMarketer. Google controls more than half of the U.S. mobile ad market, too, representing a nearly 57% share, according to eMarketer. Read more.
Advertising Age – Mondelez Taps Nine Tech Startups for Big New Mobile Program
January 3, 2013 – In 2012, advertisers were expected to spend about 1.5% of their media budgets on mobile, with that jumping to 2.4% in 2013, according to the Ad Age Mobile Fact Pack, which cited eMarketer. Read more.
TIME – Google’s Federal Antitrust Deal Cheered by Some, Jeered by Others
January 4, 2013 – There is no doubt that Google is dominant. The Web titan based in Mountain View, Calif., accounted for 74.5% of all U.S. search advertising revenues in 2012, according to research firm eMarketer. Read more.
Bloomberg – Hulu CEO Kilar Plans to Depart Web TV Company by April
January 4, 2013 – The U.S. online video advertising market grew 47 percent to $2.93 billion in 2012, according to researcher eMarketer. This year advertisers are expected to spend $4.14 billion on U.S. online video ads, eMarketer said. Read more.
Bloomberg – Facebook Profit Shows Existential Risk for Social Network
January 3, 2013 – Facebook is expected to report $339.3 million in U.S. mobile ad revenue for 2012, up from zero the prior year, according to research firm eMarketer. In 2014, Facebook’s U.S. mobile ad revenues may exceed $1.2 billion, grabbing 11 percent of the market, the researcher said. Read more.
Bloomberg – Google Free to Extend Web Search Lead as U.S. Ends Probe
January 4, 2013 – Google, which makes money by selling advertising next to search results, should grab 76 percent of the U.S. search market this year, up from 75 percent last year. Microsoft should get 9 percent while Yahoo may land 6 percent, according to eMarketer. Read more.