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eMarketer in the News: January 25, 2013

The Wall Street Journal – BlackRock Offers to Buy Twitter Stock
January 25, 2013: Twitter in the last two years has built an advertising business from essentially nonexistent to an estimated $288.3 million in 2012 advertising revenue, according to research firm eMarketer. Read more.

The Wall Street Journal – Google Has Prescription for Mobile
January 22, 2013: Add it up, and Google had 53% of the $4.1 billion U.S. mobile advertising market in 2012, according to eMarketer. Next closest is Facebook, at 8%. Google doesn’t enjoy immunity, but its position looks healthier than most. Read more.

The Wall Street Journal – Facebook on Collision Course With Google on Web Searches
January 16, 2013: Google generates the majority of its $40 billion in annual revenue world-wide from selling ads on its search engine. In the U.S., Google was projected to make more than $13 billion in search-ad revenue, or 75% of the entire market, in 2012, according to research firm eMarketer. Read more.

The Wall Street Journal – Analysts Cautiously Optimistic as eBay Gets Ready to Close the Books on 2012
January 14, 2013: For instance, last week, eMarketer reported that U.S. sales over mobile devices increased 81 percent, to nearly $25 billion, in 2012. At that level, it said, mobile devices accounted for 11 percent of total U.S. e-commerce sales. Read more.

Financial Times – Twitter Flies to $9bn Despite Facebook’s Fall
January 25, 2013: Last year had highs and lows for Facebook but 2012 was a rollercoaster for Twitter, too. It held a coming-out party for its burgeoning advertising business at the Cannes Lions festival in June and played prominent roles in media coverage of the London Olympics and US Presidential election, ending the year with 200m active users and advertising revenues predicted by eMarketer to have reached $288m. The American Dialect Society named “hashtag” its word of the year. Read more.

Financial Times – Facebook Move Into Search Hits Yelp
January 15, 2013: In the long-term, it is unclear exactly how much Facebook could threaten Google’s position in terms of advertising dollars. Google dominates the search advertising world, with nearly 75 per cent of US search ad revenues going to Google last year, according to eMarketer. Read more.

The Economist – Facebook: Search Me
January 19, 2013: According to eMarketer, a research firm, an estimated $17.6 billion was spent on search ads in America alone last year, with Google pocketing three-quarters of that sum. Read more.

Reuters – As World of Gadgets Grows, Online Industry Tunes In To Video Ads
January 25, 2013: Research firm eMarketer says video is the fastest growing form of online advertising, with spending increasing 46 percent last year, and outpacing popular formats such as search ads and display ads. Read more.

The Associated Press – Searching for Answers On Facebook
January 16, 2013: eMarketer analyst Debra Aho Williamson predicts a “mass exodus” of untagging and unliking of photos and interests as Facebook rolls out the search feature more broadly and people realize that the things they liked 5 years ago are suddenly searchable by their friends and others, depending on their privacy settings. Read more.

NPR’s All Tech Considered – ‘It’s About Time’: Facebook Reveals New Search Feature
January 16, 2013: Debra Aho Williamson, an analyst at eMarketer, said this feature may actually help users really understand how much information they’ve been sharing. Read more.

Advertising Age – Facebook Unveils Search Tool That Could Supply Intent Data for Ad Targeting
January 15, 2013: “Facebook has certainly put all the right capability in for people to control their privacy, but what I don’t think people have anticipated is that things you posted five or three years ago that may be embarrassing or not reflective of who you are right now can be turned up in search,” said Debra Aho Williamson, eMarketer’s principal analyst. Read more.

Advertising Age – Google Posts Strong Holiday Quarter as Retailers Boost Spending
January 22, 2013: Google’s opportunity in mobile search is immense. Spending on mobile search ads in the U.S. is expected to climb 55% to $3.6 billion next year, according to eMarketer projections, and Google’s cut is expected to be 92.4%. Read more.

USA Today – Google Shares Surge on Jump in Q4 Profits
January 23, 2013: Google dominates the mobile-ad market in the U.S., with about 55% of the $2.6 billion market in 2012, according to researcher eMarketer. Google accounts for more than 41% of all digital ad revenue in the U.S., eMarketer estimates. Read more.

USA Today –
January 16, 2013: Facebook raked in about $4.2 billion from advertising last year — 84% of its estimated $5 billion in total revenue, according to eMarketer. Leading the charge were mobile display sales. Facebook took home about 18% of the U.S. market last year, or $339 million, besting Google’s 17%. Read more.

USA Today – Facebook Unleashes Cupid Potential
January 17, 2013: Facebook raked in about $4.2 billion from advertising last year — 84% of its estimated $5 billion in total revenue, according to eMarketer. Read more.

USA Today – What Will Facebook’s Big News Be? Some Contenders
January 15, 2013: Facebook raked in about $4.2 billion from advertising last year — 84% of its estimated $5 billion in total revenue, according to eMarketer. Leading the charge were mobile display sales. Facebook took home about 18% of the U.S. market last year — or $339 million — besting Google’s 17%. Read more.

Businessweek – Why the New Myspace Has No Advertisers—Yet
January 17, 2013: At the peak of its popularity in 2008, Myspace generated an estimated $605 million in ad revenue, according to eMarketer. In 2011, that number had dropped to a mere $47 million. In 2012, as a result of the site’s rapid decline in the marketplace, eMarketer stopped tracking Myspace’s ad revenue altogether. Read more.

Bloomberg – Twitter’s $1 Billion Target Helped by Turkey as IPO Nears
January 14, 2013: Gaining users abroad is increasingly crucial as growth in the U.S. slows. Twitter will expand its U.S. audience 14 percent this year, to 36.3 million users, from 31.8 million in 2012, according to eMarketer. That’s a slowdown from 2012, when the service grew 27 percent. Read more.

Posted on January 29, 2013.