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eMarketer in the News: January 11, 2012

New York Times – Do People Actually Shop on Phones? The Answer Is Decidedly Yes
January 9, 2013 – In 2012, people spent $25 billion on purchases made from phones and tablets, an increase of 81 percent from the year before, according to eMarketer, which compiles data from 120 sources that track commerce. Read more.

New York Times – Daily Report: Mobile Apps Drive Rapid Change in Searches
January 8, 2013 – Still, Google is even more dominant on mobile phones than on desktop computers. It has 96 percent of the world’s mobile search market, according to StatCounter, which tracks Web use. It collects 57 percent of mobile ad revenue in the United States, while Facebook, its nearest competitor, gets just 9 percent, according to eMarketer. Read more.

The Wall Street Journal – Manufacturers Sign on To Facebook, LinkedIn and Twitter
January 5, 2013 – Industrial companies are part of the growing trend of business-to-business firms engaging in social media marketing, says Debra Aho Williamson, principal analyst for social media at consulting firm eMarketer. Read more.

Advertising Age – Despite Google’s Gains, Apple Reigns in the App Economy
January 9, 2013 – According to data Ad Age collected from research firms App Annie, Gartner and eMarketer, Apple makes at least six times as much app revenue per iOS user than Google does from Android users. Read more.

NPR – ‘M-Commerce’ On The Rise As More Consumers Use Mobile Devices To Shop
January 10, 2013: They knew it would happen eventually, says Clark Fredericksen of the research firm eMarketer, and last year, Fredericksen says consumers made the leap to mobile in record numbers. Listen to the story here.

USA Today – King.com Reigns Over Social Gaming On Facebook
January 6, 2013 – “What King.com is doing particularly well is delivering a multiscreen experience,” says Paul Verna, an analyst at eMarketer. King “realized it needed a platform-agnostic strategy to succeed in today’s gaming industry.” Read more.

Posted on January 14, 2013.