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eMarketer in the News: August 3, 2012

The New York Times – U.S. Poised to Spend More on Mobile Advertising Than Japan
August 1, 2012: On Tuesday, the company eMarketer released its first projections for ad spending on mobile marketing and found that the total market for advertising in the globally will reach $6.43 billion this year. Advertisers are expected to spend $2.4 billion on mobile advertising in the United States in 2012, up from $1.23 billion in 2011. The company estimates that spending on mobile ads in Japan will reach $1.36 billion in 2012. Read more.

The Wall Street Journal – Big Advertisers Give YouTube a Try
July 30, 2012: YouTube and other online-video rivals, such as Yahoo hope to shift advertisers away from TV. Last year, marketers spent about $60 billion on television advertising in the U.S., dwarfing the $2 billion spent for online video advertising, according to eMarketer. Read more.

Advertising Age – Yelp Sales Top Estimates as Reviews Grow 54%
While Google and Facebook together may control almost 40% of the U.S. online display-advertising market by 2014, Yelp isn’t projected to be in the top five, according to researcher eMarketer. Read more.

USA Today – More Businesses Getting Their Game On
July 29, 2012: Kiip and Popchips are using games as a way to personalize mobile advertising and overcome user resistance to ads on their smartphones and tablet computers. The market for mobile ads is expected to explode, soaring from an estimated $2.6 billion this year to $10.8 billion in 2016, according to research firm eMarketer. Read more.

Bloomberg – Apple Talked With Twitter About Investment, NYT Says
July 28, 2012: Twitter, while still smaller than online rivals Google and Facebook, expects to generate at least $1 billion in sales in 2014, two people with knowledge of the matter have said. Researchers at EMarketer Inc. have said that in 2014 Twitter advertising sales, which account for almost all its revenue, will rise to $540 million from $139.5 million last year. The closely held company doesn’t release sales figures. Read more.

Forbes – Why Apple Won’t Buy Twitter
July 30, 2012: Apple generates billions and billions of dollars in revenue from selling hardware, but few know about its ad business, iAd. That division of Apple has not done so well, and with good reason. Mobile monetization has not been figured out by anyone. Twitter is reportedly going to generate around $259.9 million in revenue this year (according to eMarketer), which is a drop in the ocean compared to Apple’s overall revenue. Read more.

Posted on August 3, 2012.