Friday, August 24, 2012
eMarketer in the News: August 24, 2012
Advertising Age – Ad Age Releases First Mobile Marketing Fact Pack
August 20, 2012: While Apple, Google, Jumptap and others would like to turn the phone into a branding medium, search spending is expected to outpace display for at least the next several years, according to eMarketer. Global spending on banners and rich media is expected to reach $1.5 billion in 2013, while search goes up to $2.2 billion. Read more.
USA Today – Gannett Buys Social-Media Ad Company Blinq Media
August 21, 2012: Social-network advertising revenue is estimated to grow 48.5% this year to $7.7 billion, according to eMarketer. Read more.