Friday, August 10, 2012
eMarketer in the News: August 10, 2012
The New York Times – Google Goes Back to the Drawing Board for Nexus Q
August 8, 2012: Advertisers are expected to spend $64.8 billion on TV this year, compared with $39.5 billion online, according to eMarketer, the advertising research firm. People are spending less time reading print publications or listening to the radio in favor of digital devices, eMarketer said, and they are spending more time watching old-fashioned TV. Read more.
Financial Times – Advertisers Cautious of Move to Mobile
August 8, 2012: Mobile internet use accounted for 10.1 per cent of media use in the US at the end of last year but attracted only 0.9 per cent of the total money spent on advertising, according to US research firm eMarketer. Read more.
USA Today – ‘Temple Run’ Creators Find Strength in Small Size
August 9, 2012: There will be 94.6 million mobile gamers in the U.S. by the end of the year, according to estimates from research company eMarketer. It says that number will rise to 138.3 million by 2015. Read more.
Internet Retailer – Viva La Revolución Del E-commerce
August 8, 2012: But online retail sales in Latin America grew at about 34% to an estimated $29.70 billion in 2011 from $22.23 billion in 2010, says eMarketer, an e-commerce research firm. “Online retailing is a growing phenomenon in Latin America and it’s only going to get bigger,” says eMarketer senior analyst Jeffrey Grau. “It’s an e-commerce market that is still coming of age.” Read more.