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February 24, 2012: eMarketer in the News


Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

Wall Street Journal – Google Seen Poised to Overtake Facebook in Display Ads
Google Inc.’s display-advertising business is growing faster than anticipated and is on track to surpass that of Facebook Inc. next year, according to research published Wednesday. Read more.

Time – Report: Facebook, Google Overtake Yahoo In Display Ad Market Share
Yahoo’s once dominant position with display advertising is now officially over. Research firm eMarketer released figures Wednesday showing that both Facebook and Google surpassed Yahoo last year in display-ad revenue, with $1.73 billion and $1.71 billion, respectively. Read more.

Advertising Age – Google Allows ‘Do-Not-Track’ Browser Button
Google Inc. will allow a “do-not- track” button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them. Read more.

Advertising Age – Report: Facebook and Google Sprint Ahead in U.S. Display Sales
Facebook is expected to bring in the most U.S. online display revenue for the second year in a row, according to new estimates from research firm eMarketer. The researcher forecasts that Facebook will sell $2.58 billion in online display in the U.S. in 2012, good for 16.8% market share, while Google will finish the year with $2.54 billion, or 16.5% market share. It predicts that the two companies combined with own a third of the U.S. display market this year. Read more.

MarketWatch – Google Poised to Overtake Facebook in Display Ads
Google Inc.’s display-advertising business is growing faster than anticipated and is on track to surpass that of Facebook Inc. next year, according to research published Wednesday. Read more.

Bloomberg – Google Agrees to Allow ‘Do-Not-Track’ Button in Browser
Google Inc. will allow a “do-not-track” button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them. Read more.

Bloomberg – Obama Turns to Web Industry for Consumer Privacy Standard
The Obama administration unveiled an initiative to give consumers more control over their personal information online, calling on Internet companies such as Google Inc. and Facebook Inc. to develop common privacy standards. Read more.

Bloomberg – Facebook Insiders Push $100 Billion Value
Facebook Inc. is already trading like a public company as insiders and wealthy investors use private marketplaces to buy and sell stock in the social- networking company ahead of its initial offering. Read more.

Bloomberg – Google Is Poised to Overtake Facebook in U.S. Display Advertising by 2013
Facebook Inc. will lose its lead to Google Inc. in U.S. display-ad revenue next year as the social- networking service’s advertising growth slows, according to research firm EMarketer Inc. Read more.


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Forbes – The Big Problem with the Second Screen
There seem to be countless ongoing discussions about the second screen. And for good reason. eMarketer predicts that in 2012 about half of all U.S. mobile phone users will own smartphones, and about 25% of all internet users will own a tablet (mostly iPads). Additionally, over 70% of those tablet owners are already using their device simultaneously while watching TV almost daily. Read more.

Forbes – Mobilizing the Masses: In Asia, Wireless Grows Up
From Angry Birds to angry protesters, the mobile phone has expanded beyond simple communication, changing the way we entertain, educate and economically evolve. People can plan a peaceful political protest, or even completely run a business from a mobile device. In India, we are on track to reach nearly 900 million mobile subscribers by 2014, and an average of 10 million phones are purchased every month. Read more.

Forbes – Why Pinterest Trumps Facebook at Social Commerce, For Now
Just as retailers are losing faith in Facebook as platform for e-commerce, it seems, they’re warming up to Pinterest, another social site that’s much smaller than Mark Zuckerberg‘s $100 billion behemoth but faster-growing and more targeted. Read more.

Los Angeles Times – Google to Pass Facebook in US Digital Ad Revenue, Report Says
Watch out, Facebook, Google is gaining. The social networking giant will lose its lead in online U.S. display advertising revenue to Google next year, according to a new report from research firm eMarketer. Read more.

PaidContent – Report: Facebook, Google Overtake Yahoo In Display Ad Market Share
Yahoo’s once dominant position with display advertising is now officially over. Research firm eMarketer released figures Wednesday showing that both Facebook and Google surpassed Yahoo last year in display-ad revenue, with $1.73 billion and $1.71 billion, respectively. Read more.

TechCrunch – Google’s Diversifying Display Ad Business Could Pass Facebook’s, eMarketer Guesses
Research firm eMarketer has put together a few interesting data points that show Google doing better in display ads than you might have realized. That is, by growing this business across properties and networks that it at some point acquired — YouTube, DoubleClick, and mobile (AdMob) — it’s set to pass Facebook’s own display business. Read more.

Posted on February 28, 2012.