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eMarketer: Mobile Video Challenges Hold Back Advertisers

Spending will reach $2.62 billion this year, but mobile video ads still need to win over marketers

NEW YORK, NY (June 04, 2015) — Mobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining to catch up with desktop video—let alone TV—according to a new eMarketer report, “US Mobile Video Advertising 2015: Video Viewing Goes Mobile, but Advertisers Aren’t Going All In (Yet).”

Read the full press release on our new US mobile advertising report.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on June 4, 2015.