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eMarketer: Mobile Spurs Digital Coupon User Growth

NEW YORK, NY (January 31, 2013)—According to new eMarketer estimates, digital couponing has become a widespread activity among US adults, and the number of digital coupon users continues to grow, albeit modestly. Driving this increase are those consumers redeeming coupons via smartphones. Smartphone coupon users are still a small group, but the audience will continue expanding by double digits through 2014.

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For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on January 31, 2013.