Thursday, December 19, 2013
eMarketer: Mobile Growth Pushes Facebook to Become No. 2 US Ad Seller
Mobile now accounts for more than 22% of all US digital ad spending, compared with less than 3% in 2010
NEW YORK, NY (December 19, 2013)—US mobile ad spending is expected to near $9.6 billion in 2013 and account for a whopping 22.5% of all digital ad investments, according to new figures from eMarketer.
The channel’s incredible growth—considering mobile represented just 11.9% of digital ad spending in 2012 and less than 3% of digital budgets in 2010—comes largely as consumers shift time spent from desktop to mobile devices, which has caused a significant redistribution of revenues for some of the world’s largest ad platforms. Facebook and Google are both major drivers and recipients of this growing market, domestically and internationally.
Read the full press release on Facebook’s mobile growth.
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