NEWSROOM eMarketer's latest news, announcements, and media resources.

eMarketer: Mobile Game Revenues to Grow 16.5% in 2015, Surpassing $3 Billion

Gaming leads growth of $10 billion mobile content market as ebook and music downloads stagnate

NEW YORK, NY (February 18, 2015) — US mobile game revenues—including both downloads and in-app purchases—will grow 16.5% this year to reach $3.04 billion, according to new figures from eMarketer. By virtue of this growth, mobile games will account for 30.9% of the US mobile content market in 2015, up from 29.3% in 2014.

In-app purchases are driving increases in US mobile game revenues, due in part to growing popularity of freemium models among app developers. This year, in-app revenues for mobile games will total $1.82 billion, or 59.8% of all mobile game revenues, increasing to nearly $2 billion next year, when share of the mobile game market will be 60.1%.

Read the full press release on our US mobile game forecasts.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on February 18, 2015.