NEWSROOM eMarketer's latest news, announcements, and media resources.

eMarketer: Majority of Digital Travel Researchers Will Be Mobile by Next Year

Most mobile travel research and booking occurs on smartphones rather than tablets 

NEW YORK, NY (November 10, 2014) —¬†2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts.

Based on eMarketer’s latest forecast of digital and mobile travel researching and booking, 128.8 million people in the US will research travel on the internet this year, or 63.0% of internet users. Of that group, 47.4% will do so via mobile. Meanwhile, 106.3 million people (52.0% of internet users) will actually book travel online, including 31.6% of the total who will book travel on their mobile devices.

Read the full press release for more information on mobile usage for travel research.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on November 10, 2014.