NEWSROOM eMarketer's latest news, announcements, and media resources.

eMarketer: iPad Loses Its Grip on the UK Tablet Market

UK tablet usage will see modest growth in the coming years

LONDON, UK (April 30, 2014)—This year, for the first time ever, most people in the UK who use a tablet won’t be using an iPad, according to the latest estimates from eMarketer. In all, over 26 million UK consumers, or 41.1% of the total UK population, will use a tablet at least once per month this year. This figure includes individuals who own their own tablet and use it monthly, as well as people who share a tablet with family members or others and also use the device on a monthly basis.

Read the full press release for eMarketer’s latest figures on UK Tablet usage.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on April 30, 2014.