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India’s Mobile Ad Spending to Grow 85% This Year, Emarketer Estimates

A growing demand for smartphones will fuel mobile ad expenditures

London, 5 October, 2017: Traditional media still takes the majority of ad spend in India, but mobile platforms are becoming increasingly popular with advertisers. This year, mobile ad spending in India is expected to increase by 85.0%, which will help boost overall digital ad spend to $1.21 billion, according to eMarketer’s latest media ad spend forecast.

Further double-digit growth for mobile is predicted over the next few years; by 2021, mobile will account for just under 62.0% of digital ad spending’s $2.80 billion.

While TV is currently the most popular advertising medium in India, the growing demand for smartphones—which are becoming more affordable —coupled with strong social network usage has led advertisers to increase their ad budgets on mobile alongside traditional media options. In 2017, smartphones will make up 36.6% of all mobile phone users; come 2021, this share will rise to 47.4%, eMarketer estimates.

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Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595
sdoyle@emarketer.com

Posted on October 5, 2017.